IRIDE4HELMETS AND WOMEN BIKERS ASSOCIATION DONATE HELMETS TO BODA BODA WOMEN RIDERS.

99% of all riders both private and commercial (boda boda and courier services) in Kenya are men. Though the motorcycle industry has tremendously grown, in the last 10 years, the women riders still remain a small percentage. However, the numbers are now significant and you can always spot a woman on a motorcycle on our …

ONE GIRL, TWO WHEELS – THE CYCLING KENYAN GIRL

Gloria is a cyclist and a triathlete.  Nairobi has a cycling community of over 5,000 members and only 5% of those are women. She is one of the 5% and a top cyclist having represented Kenya in the ITU (International Triathlon Union) in Spain in 2019.  She cycles for commute, travel and as a sport.  I …

WEARING OF HELMETS HAS DRASTICALLY REDUCED WITH CORONA.

Overall, prevalence of helmet use in Kenya remains extremely low for various  reasons. Some that can be addressed with a sustainable and continuous campaign on education and sensitization of riders.  Others will involve the policy makers and enforcement authorities. While we have been grappling with these issues, the corona pandemic has eroded the small wins we …

THE KILLER HELMETS

The helmet is the most important riding gear, why then, do manufacturers sell motorcycles and give these killer helmets?  Why? You all know the helmets am talking about. Those yellow, red, orange ones that are an incentive for purchasing a bike. Buy this motorcycle and get a FREE HELMET.  They should actually say, BUY THIS …